The Importance of Optimizing Website Speed
Modern websites contain numerous elements, such as relevant content, an eye-catching theme and layout, easy navigation and fast page load times; yet one element often gets neglected: website speed optimization. According to recent research by Kissmetrics, 47% of users expect sites to load within two seconds while 40% will abandon your website if loading takes more than two seconds; this evidences the necessity of optimizing website speed for your customers.
Website Speed Optimization Is a Multifaceted Concept
Web speed is more than simply how quickly your website loads; rather, it refers to its speed in providing content to visitors. This factor can be affected by various elements like server response time, JS/CSS load time and image optimization – each having an effect on website speed optimization efforts. Furthermore, website speed impacts overall user experience so when conducting web speed optimization efforts it is vital that all these aspects be taken into consideration simultaneously.
An often neglected component of website speed optimization is server response time, or how long it takes your server to respond to requests from a browser. Reducing it will dramatically speed up loading times of your page; optimizing application logic, caching strategies and other measures may all help in this endeavor.
Website speed is also an integral component of Search Engine Optimization (SEO). Google and other search engines take your site’s performance into consideration when ranking SERPs; that is why investing in improving website speed is so essential if you wish for your site to appear higher up search engine results pages.
At Kyno Web Design, our goal is to bring your business into the digital age with responsive websites that are SEO-friendly that customers enjoy using – no one likes waiting around! So we offer free website health checks and consultations where we will assess the current speed and recommend improvements that will provide optimal user experiences, SEO rankings increases and sales increases. Contact us for help today and let’s make this work for you!